Get Advances in Corporate Branding (Journal of Brand Management: PDF

By John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf

ISBN-10: 1352000075

ISBN-13: 9781352000078

This prestigious edited number of articles from the Journal of brand name Management discusses the influence of analysis on our knowing of company model features and company model administration to this point. quite a lot of themes are coated, together with franchise model administration, co-creation of company manufacturers, alliance manufacturers, the function of inner branding within the supply of worker model promise, and the growth into new methods. Advances in company Branding is key analyzing for these venture a PhD programme or by way of top point scholars trying to find rigorous educational fabric at the topic and for students and discerning practitioners, performing as 'advanced introductions'.

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Advances in Corporate Branding (Journal of Brand Management: Advanced Collections) by John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf


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